Creative direction / Brand systems
From the first impression to the finish line.
Websites, campaigns, print, signage, and event experiences—a connected body of work for seven distinct brands.
EXPLORE COOLEVENTS ↗02 / DESIGN / CLIENT CASE STUDIES
DESIGN & DIRECTION
Brands, campaigns, and digital experiences shaped around people and purpose.
Selected work
My work connects the idea behind a brand with the places people encounter it: a printed piece, an email, a website, or a live event. These projects span brand creation, creative leadership, independent commissions, agency collaborations, and in-house roles.
01 / BRAND LEADERSHIP
Brand development at CoolEvents.
As Director of Brand Development, I led the visual direction of seven brands, from initial concepts through visual development and design execution.
02 / CLIENT WORK
Design across industries.
Tourism, education, the arts, real estate, wellness, and community. Explore the context, contribution, and original work behind each project.
Tourism · Campaign design · Digital content
Visit Rapid City
One destination. Many ways to discover it.
Education · Advertising · Brand application
ATP Flight School
A training brand, from first impression to arrival.
Real estate · Responsive email · Print
Homesearch.com
One property. Every touchpoint.
Arts · Digital design · Community
Shemer Art Center
Making the arts easier to discover—and take home
Music · Campaign design · Print & social
Desert Overture
A different visual world for every performance
Events · Web design · Email design
U-Run
Distinct event experiences, connected by a clear digital system.
Wellness · Social media · Mobile content
Village Health Clubs
Turning a club calendar into an active digital community
Nonprofit · Logo design
1Wish
One recognizable identity, with room for every program.
Real estate · Identity design
Shannon Proffer
A personal signature, carried through the details
Media · Email design · HTML/CSS
CBS Local Markets
A monthly system for two local markets.
Healthcare · Email design · HTML/CSS
MedExpress
Healthcare information with a clear next step.
Real estate · Print design · Direct mail
The Roehrenbeck Group
An offer built for the mailbox.
Pets & outdoors · Web design
Adventure Pooch
An energetic identity for dogs and their people
Community · Event promotion · Print design
MOPS
Local events with their own character.
Civic · Event graphic
Rapid City Chamber of Commerce
A cinematic opening for an annual meeting.
Editorial · Newsletter design
Rapid City Young Professionals Group
A professional community, organized on the page.
Early work · Collaborative editorial design
KBHU-FM
An independent voice for campus radio.
Identity · Concept exploration
Jungle Box
Finding a clearer voice within a tropical identity
Small business · Print design
Jaimie’s Pet Sitting
An approachable introduction to dependable pet care
Email design · Professional services
Sisk & Company
A dependable framework for safety communications.
03 / CREATIVE + PAID SOCIAL
Event campaigns.
For these outside event clients, our team developed creative and managed Facebook and Instagram ad buys. Explore finished campaign examples and supporting archive materials, with each visual identified by its role in the project.
Client campaigns · Team creative · Paid social
Color Me Rad
Color, energy, and a clear invitation.
Client campaigns · Team creative · Paid social
Run Like A Diva
A promotional offer with personality.
Client campaigns · Team creative · Paid social
The Lantern Fest
A luminous experience, a direct offer.
Client campaigns · Team creative · Paid social
The Super Run
A comic-book world for race day.
AppleTree MarathonCAMPAIGN RECORD ↗Augusta University Half MarathonCAMPAIGN RECORD ↗BonefrogCAMPAIGN RECORD ↗Circus VazquezCAMPAIGN WORK ↗Cleveland TriathlonCAMPAIGN WORK ↗Cocoa Half MarathonCAMPAIGN RECORD ↗Color Me RadCAMPAIGN WORK ↗Dirty DashCAMPAIGN WORK ↗Epic Night RunCAMPAIGN RECORD ↗HITS TriathlonCAMPAIGN RECORD ↗Jordan World CircusCAMPAIGN RECORD ↗Key West Half Marathon & 5KCAMPAIGN RECORD ↗Long Beach TriathlonCAMPAIGN WORK ↗Mud RunCAMPAIGN RECORD ↗Myrtle Beach Mini MarathonCAMPAIGN RECORD ↗Newport Beach TriathlonCAMPAIGN WORK ↗Night AttackCAMPAIGN RECORD ↗Omaha MarathonCAMPAIGN WORK ↗Pacific CrestCAMPAIGN RECORD ↗Race On The BaseCAMPAIGN RECORD ↗Red Dirt Mud RunCAMPAIGN RECORD ↗Run Like A DivaCAMPAIGN WORK ↗Run The AlamoCAMPAIGN RECORD ↗Slide The CityCAMPAIGN WORK ↗Sombrero HalfCAMPAIGN RECORD ↗Soul PoseCAMPAIGN WORK ↗Stars at Night Half MarathonCAMPAIGN RECORD ↗Taos Ski Valley, Up and OverCAMPAIGN RECORD ↗The Color RunCAMPAIGN RECORD ↗The Flavor RunCAMPAIGN RECORD ↗The Lantern FestCAMPAIGN WORK ↗The Super RunCAMPAIGN WORK ↗True GritCAMPAIGN RECORD ↗US Open TriathlonCAMPAIGN WORK ↗Vodka TrotCAMPAIGN RECORD ↗Wicked Wine RunCAMPAIGN RECORD ↗Albuquerque Half MarathonCAMPAIGN RECORD ↗Asheville HalfCAMPAIGN RECORD ↗Crawdaddy DashCAMPAIGN RECORD ↗Dirty Girl Mud RunCAMPAIGN RECORD ↗Dirty Myrtle Mud RunCAMPAIGN RECORD ↗Oshkosh MarathonCAMPAIGN RECORD ↗Petersburg Half Marathon & 5KCAMPAIGN RECORD ↗Provo City Half MarathonCAMPAIGN RECORD ↗Swim MiamiCAMPAIGN RECORD ↗Windsor Green Half MarathonCAMPAIGN RECORD ↗Fun Glow 5KCAMPAIGN RECORD ↗
One practice. Many ways to make.
My design work informs how I paint and teach: through composition, hierarchy, observation, and the habit of asking what an idea needs to communicate.
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