Education · Advertising · Brand application

ATP Flight School

A training brand, from first impression to arrival.

ATP Flight School Business Card

The project

Advertising, event collateral and physical signage that keep ATP’s established identity consistent across the path from prospective pilot to training-center visitor.

My role: Graphic design and project management; collateral production and signage coordination. Existing ATP identity, third-party aircraft photographs and sign fabrication are not claimed.
Scope of work: Magazine advertisements
Digital banner advertisements
Open-house flyer
Training-center map
Business cards
Training-center signage coordination
Website and social media management

The context

A national training organization needs to communicate dense program information while helping prospective students find a clear next step, whether they encounter a magazine advertisement, an open-house invitation or a physical location.

Design approach

I organized recruitment messages around aviation imagery, clear headlines and structured program details. For open houses, the same restrained system moves into welcome materials and timed schedules. Signage work applies the identity to real entrances and directional decisions, with supplier coordination supporting installation.

01 / Project details

A consistent recruitment system

ATP print advertisement with a red-tailed jet crossing a diagonal white and gray layout above career-program information. — A full-page airline-career advertisement balances the hero aircraft with program details and a clear application path.

ATP magazine advertisement with a United Express jet, Airline-Sponsored Career Track headline, program information and a training-center map. — The same career-track message adapted to a second full-page publication format.

02 / Project details

From interest to an in-person visit

ATP Seattle Open House Sequence of Events document with a schedule, bullet points and two information columns. — A timed program makes a complex open-house visit easy to follow.

A matching welcome sheet maintains the same quiet typographic structure.

03 / Project details

A brand in physical space

ATP Flight School street sign beside the entrance to Richmond Jet Center. — Installed street signage helps visitors find the Richmond training center.

ATP Flight School wall sign on a brick wall with an arrow pointing toward the training center. — Interior directional signage continues the identity at the point of arrival.

A stairway photo with an ATP sign placement above a white strip showing the sign artwork and 30.5 by 8.5 inch dimensions. — A placement layout relates the directional sign to its intended stairway location.

04 / Project details

Aviation advertising

ATP Flight School Magazine Ads — design work by Jared Trask — ATP Flight School Magazine Ads

ATP Flight School - Website and Social Media Management — design work by Jared Trask — ATP Flight School - Website and Social Media Management

05 / Project details

A consistent presence on the ground

ATP Flight School Training Center Signage — design work by Jared Trask — ATP Flight School Training Center Signage

ATP Flight School Training Center Map — design work by Jared Trask — ATP Flight School Training Center Map

06 / Project details

Everyday brand applications

ATP Flight School Business Card — design work by Jared Trask — ATP Flight School Business Card

More from this collaborationAdditional applications and formats ↓

ATP Flight School Open House Flyer — design work by Jared Trask — ATP Flight School Open House Flyer

ATP Flight School Banner Ads

Project record

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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