Real estate · Identity design
Shannon Proffer
A personal signature, carried through the details
Explore the work ↓
The project
A monogram-led real-estate identity explored through logo variations, business-card presentations and coordinated stationery.
- My role
- Identity design and stationery presentation
- Scope of work
- Monogram logo and alternate arrangements
- Color variations
- Business-card mockups
- Stationery mockups
The context
The identity needed to make an individual agent’s name recognizable while working across small business-card surfaces and a broader stationery set.
Design approach
A drawn SP monogram establishes a personal signature. Spaced uppercase lettering and a restrained circular seal provide a contrasting structure. The application mockups test the system in both dark and light settings, showing how the mark, metallic-looking accent and typography can remain consistent across different surfaces.
01 / Project details
Identity applications
02 / Project details
Business-card presentation
03 / Project details
Identity system
04 / Project details
A personal identity for real estate
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.