Media · Email design · HTML/CSS
CBS Local Markets
A monthly system for two local markets.
Explore the work ↓
The project
Advertising communications that make a dense mix of programming, client stories and sales opportunities easy to navigate.
- My role
- Graphic design, HTML email coding and project management, through The Carlon Group.
- Scope of work
- Monthly HTML email production
- Newsletter graphics
- Companion market-resource pages
- Content and campaign updates
The context
CBS Boston and CBS Denver distributed recurring advertising information across newsletters and companion resource pages. The two markets needed recognizable station identities while supporting a changing monthly mix of programming, opportunities and examples.
Design approach
The layouts use stable content zones and labeled navigation to organize the information. Boston pairs its skyline and station identity with a dense blue panel system; Denver uses a lighter field, mountain motif and blue-orange accents. A consistent framework allows the monthly content to change without rebuilding the reading order.
01 / Project details
One system, different markets
A repeatable newsletter structure accommodates local market information, monthly topics and seasonal content.
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.