Tourism · Campaign design · Digital content

Visit Rapid City

One destination. Many ways to discover it.

Puzzle For Visit Rapid City

The project

Destination marketing that turns the character of Rapid City and the Black Hills into useful, engaging experiences across print, digital campaigns and visitor touchpoints.

My role: Graphic design, campaign production, email graphics and content; booklet and map updates; Amazing Rush puzzle design. Scope is stated per project.
Scope of work: Cruising brochure and illustrated route map
Print advertisements and airport billboard
Leisure email campaigns and banner advertisements
Amazing Rush puzzle, shirts and recap videos
Visitor map updates
Mobile website content and implementation coordination

The context

The work needed to serve different moments in a visitor’s journey: inspire a trip, explain what to do, make a destination easier to navigate and give trade audiences a reason to participate.

Design approach

I used destination imagery as the entry point, then built a clear information hierarchy around each format. Campaign graphics carry from print into digital channels; visitor materials balance detailed practical information with recognizable destination branding. For Amazing Rush, a comic-book visual language turns local attractions into a playful puzzle.

01 / Project details

A campaign across channels

The Hospitality Workshop uses one visual idea across a direct-mail postcard and digital promotion, with the hierarchy adjusted for each format.

Hospitality Workshop postcard with four illustrated photo-collage gears on a textured green background and a two-days-left reminder. — A final reminder postcard carries the Hospitality Workshop identity into print.

Reverse of the Hospitality Workshop postcard with a clear title, registration URL, event details and sponsor logos on white. — The reverse organizes the event proposition, date, venue and registration details.

Wide Hospitality Workshop social graphic with bold white heading and four gears filled with hospitality imagery. — The same workshop graphic adapted for Facebook and LinkedIn.

02 / Project details

Helping visitors find their way

A cruising brochure, map work and updates to the established City of Presidents booklet turn detailed destination information into practical guides.

Blue walking-tour booklet cover featuring an American flag, City of Presidents title and Rapid City marks. — 2019 City of Presidents walking-tour booklet — cover.

A downtown walking-tour map with numbered statue locations, streets and a route key. — A map connects the walking-tour booklet to downtown Rapid City.

Walking-tour guide activity page with ten cropped details of presidential statues and spaces for visitors to identify them. — A presidential scavenger hunt encourages visitors to look closely at the sculptures.

Rapid City CVB Cruising Brochure — design work by Jared Trask — Rapid City CVB Cruising Brochure

Visit Rapid City Map — design work by Jared Trask — Visit Rapid City Map

03 / Project details

Destination campaigns

Visit Rapid City advertisement showing a family holding a snake under the headline Find Iconic Things To Do off the court. — A visitor advertisement invites basketball spectators to explore beyond the court.

Rapid City Convention & Visitors Bureau Billboard — design work by Jared Trask — Rapid City Convention & Visitors Bureau Billboard

Rapid City Convention & Visitors Bureau Street Team — design work by Jared Trask — Rapid City Convention & Visitors Bureau Street Team

04 / Project details

Amazing Rush: a destination in pieces

A comic-book-inspired puzzle turns a tour of local attractions into a shared game. The photographed piece and flat artwork show the same concept in use and in production.

A collage of Rapid City and Black Hills attractions arranged in comic panels around the Amazing Rush title. — Flat puzzle artwork reveals the comic-book composition behind the finished Amazing Rush game piece.

Visit Rapid City Amazing Rush Shirt Designs — design work by Jared Trask — Visit Rapid City Amazing Rush Shirt Designs

05 / Project details

Seasonal digital storytelling

Family dining scene with white I Love Downtown Rapid City lettering and a red heart. — A downtown-themed email masthead uses a compact type hierarchy over destination photography.

Blue-toned Mount Rushmore background with large red May 7 2019 date and white Save the Date text. — An event masthead brings the Tourism Week save-the-date into the destination’s visual language.

Visit Rapid City Email Campaign — design work by Jared Trask — Visit Rapid City Email Campaign

More from this collaborationAdditional applications and formats ↓

Visit Rapid City Web Banners — design work by Jared Trask — Visit Rapid City Web Banners

Visit Rapid City Banner Ad — design work by Jared Trask — Visit Rapid City Banner Ad

Visit Rapid City - Website and Social Media Management — design work by Jared Trask — Visit Rapid City - Website and Social Media Management

Rapid City Convention & Visitors Bureau Email Campaigns — design work by Jared Trask — Rapid City Convention & Visitors Bureau Email Campaigns

Rapid City Convention & Visitors Bureau Mobile Website — design work by Jared Trask — Rapid City Convention & Visitors Bureau Mobile Website

Rapid City Convention & Visitors Bureau Banner Ads — design work by Jared Trask — Rapid City Convention & Visitors Bureau Banner Ads

Rapid City Convention & Visitors Bureau Advertisements — design work by Jared Trask — Rapid City Convention & Visitors Bureau Advertisements

In motion

Films & digital content

Visit Rapid City Amazing Rush Season 4 Recap

View original film on Behance

Visit Rapid City Amazing Rush Season 3 Video

View original film on Behance

Project record

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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