CoolEvents · Visual identity · Creative direction · Event design

Terrain Race

A physical, outdoors-focused identity for an obstacle event.

Terrain Racing tablet and mobile website presentation

The project

As Director of Brand Development at CoolEvents, I led the visual direction of Terrain Race, from concept development through design execution. The identity translates the physical character of an outdoor challenge into a recognizable visual language.

My role: Director of Brand Development, CoolEvents; visual direction, concept development, and design execution
Scope of work: Visual concepts and creative direction
Terrain Racing identity applications
Tablet and mobile website presentation
Drawstring-bag and shirt artwork
Digital campaign layouts

The context

Terrain Race’s archive connects a practical event website and merchandise system with promotion and sponsor presentation. The additional pieces show how the monkey mark and orange palette adapted to campaign, interface and co-branded formats.

Design approach

The visual language is compact and physical: rugged lettering, a direct symbol and active obstacle imagery. A complete promotional composition moves from challenge to offer to explanation. At smaller scales the same symbol simplifies; in sponsor artwork it shares a clear horizontal lockup with the U.S. Air Force.

01 / Project details

Campaigns & communication

Terrain Racing campaign with rope-climbing photography, Conquer Your Terrain headline, orange offer and mud-run information. — Early-bird campaign — a complete layout from the challenge to the registration offer.

Brown Terrain Racing monkey symbol centered in a mud-splash shape. — Obstacle graphic — a compact variation for digital content.

Terrain Racing drawstring-bag brand application

02 / Project details

Identity in use

Sponsor lockup — Terrain Race presented by the U.S. Air Force.

Brown Terrain Racing monkey-face symbol on a white background. — Identity application — the monkey symbol prepared for print.

Terrain Racing shirt artwork presentation

03 / Project details

The digital experience

Wide orange-tinted Terrain Racing photograph of a participant at a rope obstacle. — Website hero image — action photography treated with the event’s orange palette.

Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.

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