CoolEvents · Visual identity · Creative direction · Event design
Blacklight Wars
An event brand with a bright, playful sense of spectacle.
Explore the work ↓
The project
As Director of Brand Development at CoolEvents, I led the visual direction of Blacklight Wars, from concept development through design execution. The identity gives this participatory experience a distinct place within the event family.
- My role
- Director of Brand Development, CoolEvents; visual direction, concept development, and design execution
- Scope of work
- Visual concepts and creative direction
- Blacklight Wars logo and visual-identity applications
- Digital campaign layouts
- Glow Wars website and email presentations from the archive
The context
The Blacklight Wars files show a compact identity applied across social headers, talent announcements and ticket promotions. The same archive also preserves earlier Glow Wars materials; those remain clearly labeled by their original name.
Design approach
The Blacklight Wars monogram and cyan-to-violet lettering create a repeatable focal point. Wide digital formats pair that identity with active participant imagery, while a stacked information panel gives performers a clear presence. Glow Wars arena artwork illustrates a separate earlier application without implying the two names were interchangeable.
01 / Project details
Identity in use
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Campaigns & communication
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From promotion to the event
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The digital experience
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.