Events · Web design · Email design
U-Run
Distinct event experiences, connected by a clear digital system.
Explore the work ↓
The project
Websites and promotional emails for Foam Glow, Glow Wars and Blacklight Run, supported by a visual presentation of the wider U-Run event family.
- My role
- Visual identity development and creative direction; website and promotional email design and implementation.
- Scope of work
- Foam Glow 5K website
- Glow Wars website
- Blacklight Run website
- Glow Wars Dallas–Fort Worth promotional email
The context
U-Run brought together event brands with strongly different atmospheres. The work needed to communicate those experiences while giving visitors practical routes to dates, details and registration.
Design approach
Dark page foundations let fluorescent photography and each event identity establish the mood. Promotional emails shorten that journey: an immediate offer, a clear explanation of the experience and visible registration prompts. The brand-family board shows how the individual identities could also be assembled under the parent name without flattening their differences.
01 / Project details
The event family
02 / Project details
From interest to registration
03 / Project details
Three distinct web experiences
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.