CoolEvents · Visual identity · Creative direction · Digital design
Blacklight Run
A running event expressed through bold color after dark.
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The project
As Director of Brand Development at CoolEvents, I led the visual direction of Blacklight Run, from concept development through design execution. The website carries the energy of the event into a clear digital presentation.
- My role
- Director of Brand Development, CoolEvents; visual direction, concept development, and design execution
- Scope of work
- Visual concepts and creative direction
- Logo and visual-identity applications
- Website design and implementation
- Digital campaign layouts
The context
Blacklight Run’s production materials span a complete participant journey: promotional campaigns and local event information before arrival, then start and finish signage on site. The work extends the existing website presentation with original print and campaign artwork.
Design approach
Violet and lime accents tie the monogram to high-energy powder photography. Promotional layouts keep the offer legible against that activity, while flyers separate logistics into a compact information column. Large-format signs strip the system back to the mark and one decisive word.
01 / Project details
From promotion to the event
02 / Project details
Identity in use
03 / Project details
Campaigns & communication
04 / Project details
The digital experience
Project record
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.