Client campaigns · Team creative · Paid social
The Super Run
A comic-book world for race day.
Explore the work ↓
The project
Creative direction and team campaign production for The Super Run, supporting Facebook and Instagram advertising.
- My role
- Creative direction and team campaign production; Facebook/Instagram advertising
- Scope of work
- Campaign creative
- Facebook advertising
- Instagram advertising
The context
A family-oriented race campaign using superhero language and comic-book styling.
The campaign
Assertive angled type, participant imagery and halftone texture give the campaign a comic-book character. A separate Heroes vs Villains treatment carries the theme into an event offer and merchandise promotion.
01 / Project details
Campaign design
02 / Project details
Campaign materials
Selected work from my design archive. Campaign dates, offers, and contact details pictured in the original materials are historical. Photography and client identities remain credited to their respective creators; my contribution is described above.